Ad blocking

Which ads are considered intrusive?

Mobile Yandex.Browser filters out intrusive ad formats, following the recommendations of IAB Russia. IAB Russia sets criteria for high-quality advertising on the Russian internet and facilitates the development of interactive advertising based on users' interests.

  • Full-screen banners that appear immediately after the page loads. After the countdown, they can either be closed by the user or they close automatically.
  • Full-screen banners that appear after the user spends a certain amount of time on the website. They can be closed immediately or after a countdown.
  • Advertising videos with sound that plays inside the website content. The sound turns on automatically.

To learn more about the recommendations the browser uses to filter ads, watch the Industrial Committee of IAB Russia's presentation on how to improve advertising. These recommendations were prepared based on a study of Russian users' attitudes to online advertising.

Which ads are considered offensive?

  • Erotic and pornographic ads

    Banners with erotic or pornographic images or ads for "adult" websites. These ads are blocked on all websites except ones where they match the website’s subject matter. Users may, however, tell Antishock to allow such advertising (see Allow erotic ads).

  • Aggressive and offensive ads

    Banners with graphic images of various disasters, survivors of violence, creepy characters from horror movies, worms and parasites, various diseases and deformities, infected organs, ulcers, or grossly obese people. Close-up drawings and photos of private parts and childbirth. Ads that inform about of the death of celebrities or predict the end of the world.

  • Intrusive and annoying ads

    Animated flash banners. Windows and tabs with ads that pop up when you tap on a video or blank space on the page, or when you try to close the ad.

  • Ads related to SMS fraud

    Banners that advertise websites related to SMS fraud. Banners faking messages from social media. Banners promising to award you lottery winnings, prizes for being the Nth visitor to a website, access to a declassified database of personal information (or the ability to delete your information from it), fortune telling, etc.

  • Suspicious banners

    Banners with bogus messages about computer viruses or program updates; banners that look like dialog boxes and other browser interface elements. Banners that promise to pay out large sums but don't say what the payments are for. Suspicious ads that offer treatments for diseases or offer rejuvenation and weight loss methods without indicating what medications, treatment methods, or clinics are involved. Banners advertising celebrity diets, especially if they contain compromising images.

Report an ad

If you see an offensive or intrusive ad on a webpage, you can report it:

  1. Tap  (if you don't see this button, then press the menu button on your smartphone).
  2. Tap Ad blocking → Report ads.

A report about the ad will be sent to Yandex. If there are many similar complaints, the ad source may be blocked for all users.

Enable ads on a website

  1. Tap the connection status icon in the SmartBox.
  2. Disable Ad blocking.

Disable ad filtration

To stop filtering out offensive or intrusive ads:

  1. Tap the connection status icon in the SmartBox.
  2. Disable Ad blocking.