Filtering aggressive advertising

From the first week of February 2018, Yandex sites don't use annoying advertising formats that contradict the IAB Russia association's recommendations. Also, Yandex will filter such advertising in Yandex.Browser. This means that the formats listed below will not appear on Yandex sites or any resources opened with Yandex.Browser. The company also doesn't sell such formats on the Yandex advertising network partner sites.

To check if there is any annoying advertising on your site, go to the Diagnostics section of Yandex.Webmaster.

The following advertising formats are considered annoying by the association:
  • Static advertising block that occupies the whole screen and appears immediately after the page is loaded. Can be closed only after countdown.

  • A large popup window in the center of the screen, covering the page content. Can be closed immediately or after countdown.

  • A screen-wide banner 200 pixels high, fixed to the top of the screen. Can't be closed.

  • A screen-wide banner 250 pixels high, fixed to the bottom of the window. Can be closed.

  • Advertising video clip with sound, placed before the page content. The sound is turned on automatically after you download the clip and you can mute it.

Note. Research conducted by IAB Russia indicates that "advertising video clip with sound that plays when pointing the cursor inside the content" is also considered an annoying ad format for desktop devices. However, these ads will not be filtered until March 1, 2018 at the earliest. Discussions are ongoing within the Association.